Become an Affiliate

Lucknation welcomes publishers, streamers, affiliates and marketing partners interested in building a lasting relationship with an online casino and sportsbook brand. We work with partners to understand their audiences, discuss suitable campaigns and set clear expectations before activity begins. If you value practical communication and a considered approach to promotion, we would be glad to explore a partnership.

About the affiliate programme

The programme is designed to connect Lucknation with relevant audiences through independent publishers and marketing channels. We aim to support partnerships that fit the partner’s content and audience, while keeping campaign messaging accurate and responsible. Each collaboration can be discussed on its own merits, including the channel, audience and proposed promotional approach.

Partnership benefits

Partners can build a working relationship with our team and discuss campaign ideas that suit their platform. We value clear communication, useful feedback and promotional materials that are easy to adapt to different formats. Whether you publish editorial content, create video or stream, we can discuss how your channel may fit the programme and what information you need to plan your activity.

Commission structure

Commission arrangements are discussed directly with prospective partners. Terms depend on the proposed collaboration and are agreed before campaigns are launched. We do not publish a single structure for every partnership, so please share your channel details and objectives when making an enquiry. This gives both sides an opportunity to clarify the commercial arrangement and its conditions from the outset.

Tracking and reporting

Clear reporting helps partners understand how their campaigns are performing. We discuss the available reporting arrangements and the information partners can expect to review as part of the proposed collaboration. This gives both sides a shared basis for assessing activity, discussing results and deciding whether campaign adjustments may be useful. Reporting details can be confirmed during partnership discussions.

Marketing tools and support

We can discuss which marketing materials and campaign information are appropriate for your channel. Partners should use current, accurate wording and follow any agreed requirements for their promotional content. If you have questions about campaign setup, messaging or the materials available for your activity, raise them with us as part of the initial conversation.

Long-term cooperation

We value partnerships built on honest communication and consistent expectations. As campaigns develop, partners and our team can review what is working, address practical questions and consider suitable next steps. Long-term cooperation starts with a clear fit between the audience, the content and the campaign, rather than one-size-fits-all terms.

Start a conversation

Tell us about your platform, audience and partnership goals. Our team can review the proposal and discuss whether there is a suitable way to work together with Luck Nation.